About Alec

Alec Pollak has been working in the Internet industry since 1995 when he created one of the first big-budget movie websites for Warner Bros. Batman Forever. His background of art direction and design for print and multimedia at Grey Entertainment Advertising launched him into a founding Creative Director position at Siteline, one of the first NYC Web design shops.
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design > brand identity

Logo design and the brand identity packages that go along with them are always especially fun projects to undertake. No matter the medium, every brand needs an identity and I love to draw out that identity from the core of the brand's essence.