SyFy Digital Doesn't Believe in Digital?
May 2010 In an answer to this tweet...
Q) @FenGar Do you forsee a near-future when web shows like The Guild and Dr. Horrible are the norm while scheduled TV is rare.
Craig Engler
Syfy
Syfy's SVP & GM of Digital, Craig Engler replied...
A) No. Successful web series r the exception w/no consistent biz model to support them. TV still works VERY well w/a mature biz model.Craig Engler
Syfy
To which I replied...
@Syfy Many successful web series employ branded content models. Just because they work differently than TV doesn't mean they don't work .
Alec Pollak
apollak
More and more brands are realizing the benefits of building their own content instead of simply hitching their business onto someone else's horse. Two of the shows in the Digitas roster prove that point for Kraft - Jen and Barb Mom Life and Paula Deen's Real Women of Philadelphia. It just makes sense to BUILD or DISCOVER the perfect context for your brand and make it work for you in all media. It is a model that makes sense, proves efective and makes for good content that works hard for its money.
Craig replied to me in a Twitter DM, where he basically tried to qualify his position as looking out for critical mass in the industry. I pointed him to the new site we just put up for the Digital Content NewFront 2010 where he will be able to watch the event live on June 9th. (So can you!) When he sees who we've got lined up to discuss the issues and hears about the opportunities that abound, perhaps he'll change his tune.
Liking this Blackbird Pie Twitter embed thing, by the way. Although this bookmarlet really makes it worthwhile.
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